STARTicles

STARTicles offer you tactical information and insights on how to lay the foundation of your business so you can focus on building success.

Branding

How Every New Business Should Get Started in Branding

John Williams is the founder and president of LogoGarden.com, a do-it-yourself logo design creation website that serves more than 100,000 businesses, organizations, and entrepreneurs. Branding your business in the very early … Continue Reading

Startup Step: Create Basic Marketing Materials / Promote With Social Media
credit card rewards

Haven’t Signed Up for Business Credit Card Yet? You’re Losing Money

Geoff Whitmore is lead traveler/writer at NoobTraveler.com, a blog dedicated to educating its readers on reward travel, travel tips, and cost-saving travel techniques. Having your own business can be a … Continue Reading

Startup Step: Select a Business Credit Card
promote

Eight Simple Ways to Get More Visitors to Your Business Website

You’ve finished building your business website. So, it’s time to sit back, relax and watch the visitors roll in, right? If only it worked that way. If you build it, … Continue Reading

Startup Step: Build Your Website / Promote With Social Media
Credit cards

Five Questions to Ask When Selecting a Credit Card for Your Small Business

Suzanne Kearns is a small business owner and contributor for Money Crashers Personal Finance, an online resource with tips for managing money, starting a small business, and building wealth. There … Continue Reading

Startup Step: Select a Business Credit Card
b2b email marketing

Top Picks: Email Marketing Services for Advanced Users

We created our comparison of popular email marketing services with newbies in mind. Our reviews are geared towards those who need a basic email marketing service and are intended to … Continue Reading

Startup Step: Select an Email Marketing Service
best places to start a business

SBE Council Ranks 2012 Best and Worst States for Entrepreneurship and Small Business

Pack your iPads and your enthusiasm, all you entrepreneurs–it’s time to head to Sioux Falls, South Dakota. Why South Dakota? It’s ranked as the #1 state to start a business … Continue Reading

Startup Step: Create a Business Budget / Form an LLC
business video

Reach 1,500 Customers on YouTube for Free with Google Adwords for Video

If you’ve spent any time promoting your business online, you’ve probably heard of or even used Google AdWords, which has been a nearly indispensable tool for online advertising. Google recently … Continue Reading

Startup Step: Promote With Social Media
bookkeeping

QuickBooks Alternatives: Peachtree, AccountEdge, FreshBooks, and Harvest

Although QuickBooks is the leading bookkeeping software on the market and we highly recommend it to business owners who need to set up their books, there are other bookkeeping services … Continue Reading

Startup Step: Set Up the Books
volusion

Conquer E-Commerce with Volusion Online Store Builder

When starting up, most businesses need to build a website and set up a credit card processing system to accept customer payments. While the average startup or small business can … Continue Reading

Startup Step: Accept Credit Card Payments / Build Your Website
imac

How to Select a Mac Computer for Your Business

Computers are an expensive, albeit necessary, piece of hardware when you’re setting up your company. If you’re choosing a Mac over a PC, the expense will be even bigger. But … Continue Reading

Startup Step: Purchase Computers
microsoft office 365

Microsoft Office 365: Low-Cost Business Email Accounts + Easy Online Collaboration

As we described in How To: Get Basic Business Software, Microsoft Office is the gold standard of desktop application suites. So it comes as no big surprise that Microsoft also … Continue Reading

Startup Step: Get Basic Business Software / Set Up Business Email Accounts
regus

Virtual Office Provider Regus to Offer Hi-Def Videoconferencing Suites

As we mentioned in How To: Set Up a Business Mailing Address, using virtual office/workspace providers can be a good solution to setting up your mailing address that gives you … Continue Reading

Startup Step: Set Up Your Business Mailing Address
Intuit Health Debit Card

Intuit Offers Low-Cost 401(k) and Health Care Services for Small Businesses

Intuit, the maker of widely-used QuickBooks accounting software and the mobile credit card processing app GoPayment, has now diversified its small business offerings to include 401(k) and health care services. … Continue Reading

Startup Step: Get Group Health Insurance
Hire a Staffing Firm

Should Small Businesses Hire Employees Through Staffing Companies?

The cost of retaining a staffing agency probably scares off a lot of small businesses. After all, you will pay a staffing company significantly more money than you would spend … Continue Reading

Startup Step: Hire an Employee
hire an employee

Checklist for Hiring New Employees

After you’ve gone through the first five steps of the hiring process, which we detailed in How To: Hire an Employee, and you and your new employee(s) have signed an … Continue Reading

Startup Step: Hire an Employee
Credit Card Hackers

6 Easy Ways to Protect Your Credit Card Processing System from Hackers

Many small businesses rely on merchant processing systems and Point-of-Sale (POS) machines to process their customers’ credit card payments. However, a new report by Verizon, the U.S. Secret Service, and … Continue Reading

Startup Step: Accept Credit Card Payments
Branding

What is a DBA and Do You Need One?

Having trouble naming your business? Confused by how to incorporate and which type of business entity to choose? We cover the best courses of action in our Startup Guide, but … Continue Reading

Startup Step: Form an LLC / Name Your Business
crowd-funding-money

Startups Using ‘Crowdfunding’ Might Become Much More Common

The old saying that it takes money to make money is never truer than it is for the small business owner. When an entrepreneur sits down to craft a business … Continue Reading

Startup Step: Create a Business Budget
AEHO0026

Traditional Fax Machine vs. Online Fax Service

As a startup, you’re often strapped for cash; so one of the first things you should do when deciding which products and services to use is perform a cost analysis … Continue Reading

Startup Step: Set Up a Fax Number
credit-card-payment

3 Easy Steps to Lower Credit Card Processing Fees

Written bv Ben Dwyer, Founder and CEO of CardFellow.com Credit card processing fees aren’t as confusing as many would have you believe. These three easy steps will show you how … Continue Reading

Startup Step: Accept Credit Card Payments
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